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Award-winning, Nashville-based writer, editor and journalist Katie Lewis talks about the creative community, being a freelancer, setting deadlines and remaining healthy and inspired.
Pick up just about any nearby book -- go ahead, I'll wait -- and you'll see a brief quote or two on the cover trumpeting the book's value. Did you know that for the most part, it falls to writers to solicit the blurbs for their own books? Oh, yes. Eek City.
Here's everything you need to know about the blurbing process.
Read moreAbout pages are arguably the most important on your website. It's where you can break through the business-talk — here are my services, here are the prices, here are testimonials, etc. — and have a shared human moment with your audience.
Let's talk about the components of a killer About page.
Read moreEvery new freelance writer makes mistakes. Uh-ohs, as uncomfortable as they can be, are a necessary part of becoming a better writer.
When you start your new career path, do your best to avoid these top five blunders writers new to freelancing make.
Read moreEach literary magazine or writing contest has its own rules for how submissions should be formatted. Some want pages numbered, others want cover pages, most want cover letters, while still others think cover letters are outdated. It's crucial that you read each opportunity's guidelines so your submission isn't rejected for simply being improperly formatted.
Read moreConsumers are looking to build relationships with brands they trust, and that requires an ongoing conversation -- one that continues on your company blog, in your social feed, over email and beyond.
Many businesses and marketers struggle to keep up with the demand for new content. Outsourcing that content's creation is one solution to continue building customer relationships while keeping your wits about you.
Read moreWhile most of my clients are pinch-myself-fantastic, I've had my share of unpleasant collaborations. Rather than grumbling on sites where others share the dumb, rude, thoughtless sentences their know-nothing clients have uttered, I've tried to make it a learning opportunity to help attract well-meaning, knowledgeable clients moving forward.
That's why I reached out to five established writers and marketers to get their take on what makes for a positive client relationship.
Read moreIn marketing, not every leap of faith has an easy landing. Sometimes you make the wrong call, people take offense to your well-intentioned quip or you simply share incorrect information. Pretend it never happened, and let it blow over?
Cute. No.
Read morePart of the work I do to pay the bills (gasp, creative writing pays peanuts?!) is content marketing. This is when I craft website content, blog posts, marketing emails and advertising copy for another company. It's fascinating to tell a brand's story in their own voice, much like we creative writers develop our characters' unique voices.
What I won't do, though, is stick someone else's name onto my product.
Read moreScientists have debunked the widely touted theory that 10,000 hours of practice make you an expert in a skill. Experienced writers everywhere sighed in relief because we continue finding ourselves boxed in by the passive voice and sapped by anemic vocabulary.
Let's talk about those weak words that pepper our writing when we aren't confident and make us doubt our creative aptitude.
Read moreIf you find that your marketing content is performing so low you can't even do the limbo beneath it, let me show you what's missing.
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