For all its advancements, generative AI can’t replicate human touch. Copywriters bring an emotional intelligence and industry analysis to their work that’s more nuanced than artifice. We can write toward that emotion, understand context and include the cultural sensitivities that often elude AI.
Read moreLet's be clear about it.
The best compliment I ever got was from someone buying my vacuum. When I met him in my company’s parking lot, the first thing he said as I rolled my old Oreck up to him was, “This is the best communication I’ve ever had on Facebook Marketplace.”
Transparency builds trust.
Read moreCuriosity as a compass: Navigate toward the true story
We lie to ourselves all the time — in business, too — and it doesn't serve us. Are you willing to get curious and question the story you're telling yourself?
Read moreHow to write a children’s book
Writing and publishing children's books is an art form. Unlock your creativity with this guide for how to get started writing a children's book. Discover tips on thesis statements, subject matter, and outlining to captivate young readers.
Read moreA day in the life of a freelance writer
Mondays as a freelancer are bursting with promise. Yet after about a year off, I’m returning to a marketplace that has changed. What does a freelance writer do? Here’s a peek into yesterday’s routine.
Read moreCorporate humanity improves audience loyalty, full stop
In a competitive market, extending grace to your customers sets a brand apart. Learn why being empathetic to your audience is crucial for business success and how it can positively impact your brand's reputation and customer loyalty. Let's unlock deeper, more meaningful connections with your audience, shall we?
Read moreKatie Lewis Creative is back, baby.
After more than a year away to care for my son's complex medical needs, I'm back. Katie Lewis Creative is now booking for your freelance copywriting and content marketing projects.
Read more8 steps to master goal-setting (+ 1 bonus step)
When you want a dream so badly you can taste it, that goal can feel lightyears away.
These are the lessons I’ve learned to tackle challenges head-on and grow closer to living the life you want.
Read moreI've only gotten rejections. Should I give up?
I get the question regularly: How many rejections is too many? When do I stop submitting the story I wrote — or give up on writing entirely?
Let’s talk about why rejections are actually good, how to reframe them, and why you should hold onto any scrap of constructive feedback.
Read moreWrite like you speak
Your writing can be articulate without being stiff, and there’s an easy way to get there.
For those of us who are prone to spiral over being misunderstood, reading aloud whatever type of message you’re about to send adds a layer of mental health comfort that can’t be underestimated.
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