For all its advancements, generative AI can’t replicate human touch. Copywriters bring an emotional intelligence and industry analysis to their work that’s more nuanced than artifice. We can write toward that emotion, understand context and include the cultural sensitivities that often elude AI.
Read moreLet's be clear about it.
The best compliment I ever got was from someone buying my vacuum. When I met him in my company’s parking lot, the first thing he said as I rolled my old Oreck up to him was, “This is the best communication I’ve ever had on Facebook Marketplace.”
Transparency builds trust.
Read moreCuriosity as a compass: Navigate toward the true story
We lie to ourselves all the time — in business, too — and it doesn't serve us. Are you willing to get curious and question the story you're telling yourself?
Read moreKatie Lewis Creative is back, baby.
After more than a year away to care for my son's complex medical needs, I'm back. Katie Lewis Creative is now booking for your freelance copywriting and content marketing projects.
Read moreHow to understand Pinterest SEO to increase traffic to your website
Pinterest can be an amazing source of traffic for your content and products, but it’s pretty different from other social media platforms. And it’s actually not really a social media platform: Pinterest is a visual search engine.
So if you want to make sure you’re best using this amazing platform for your business, you need to focus on SEO strategies. Here are the foundational steps of Pinterest SEO to help you get started.
Read moreMaximize your business blog to rank higher in Google
Using your blog to build professional authority and reputation is one of the best ways to consistently show up for your audience and climb the ranks of search result pages.
Sound daunting? Nah. I’ve broken it down for all us creative types, so let’s get to learning!
Read more2 ways to become a world champion of story pitches
There’s a formula to successful freelance story pitches. Here are two tips to get a publication or company to buy your writing work.
Read moreDo I need an author website?
Wherever you are in your path to publication, at some point, you’ll wonder if creating an author website is a necessity.
TL;DR Sure, why not? :) Let’s talk about what to include on a writing website.
Read moreNeed help landing a literary agent?
How do I find a literary agent? It’s the question all writers ask themselves, no matter how craft-oriented they are. I can help you write your agent query letter and book synopsis so you can land that agent and book contract. Oprah’s Book Club, here you come.
Read moreThe anti-ick guide to building your brand as a writer
What I really, really want this year is admittedly huge and will have the longest-lasting impact on my writing life: I want to define my writing brand and orient my work toward that end.
Before you ick out over the word "brand" when it's applied to a creative craft, let me share how I'm defining this: I want to figure out who I am as a writer, what my voice sounds like, the type of stories I want to tell, the messages I want to impart. Phew, that's a big one. But I think it's time.
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