The differences between writing to sell & writing to build community

Selling a product no longer looks like pushing out ad after ad. Instead, it's about building relationships, even friendships, with your consumers -- relating to them and reminding them that you aren't just a company but real people and personalities who exist behind the company and relate to their customers.

This is why, as writers, we need to know the difference between writing to sell and writing to build community -- and the benefits to prioritizing the latter.

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What is the unknown territory of your writing?

There were many, many years in your favorite writer's life when she didn't have any books published. She just had a collection of ideas, like you. Like all of us who want to become better at our vocation.

What feels like the biggest hurdle for you right now? Are you too busy trying to survive it with the tools you already have to put a name to it, break it down and tackle it?

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