Are you building strong connections with your tribe?

I wrote this headline and immediately gave myself pause, because I think my answer is no, I'm not. There's a big difference between connections (social media followers) and strong connections (selfless relationships). As entrepreneurs, we place a huge emphasis on gaining a following in the hopes of earning clients, but first, we have to earn our community's selfless trust.

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Why you should narrow your content's focus

It’s a good thing to have so many ideas, and we definitely don't want to change your creativity, yet perfecting your work's niche is vital to its success. In marketing, we talk about focused calls to action: What do you want your reader to do with what you've told them? You can pick one thing. Okay, sometimes the situation calls for two CTAs, but let's put constraints on ourselves to see what happens: Pick one thing. Here's how.

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A creative community shouldn’t be complicated

As creatives, the people we surround ourselves with know they’re fodder for our work. We'll conceal their identities, sure, but nonetheless we mine our relationships for content. Yet in addition to our actual work, there's another part of our vocation we often overlook: surrounding ourselves with a community of compatible artists to mine for invoicing advice, web developer recommendations, writer's block solutions and more.

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