For those who don't identify as writers, composing a cover letter for a job application can be downright terrifying. It doesn't have to be -- I can help, if you'd like! -- as long as you avoid including these five things.
Read moreGet info you *really* want from your subscribers
The first hurdle to jump in content marketing is knowing your audience, even before you have a product to sell, and it doesn't have to be a mystery: Outright asking them what you want to know is the simple solution, and you can do so with a signup form.
Here's how to make sure your signup form isn't turning people off.
Read moreOptimizing for mobile? Don’t forget your subject line.
If limiting your soul-baring tweets to 140 characters is a challenge, think smaller when it comes to your emails. Much smaller: Smart phones only display five or six words of your email's subject line, so the gist of your message should be conveyed in about 20-30 characters when in portrait orientation.
Read moreWhy you should narrow your content's focus
It’s a good thing to have so many ideas, and we definitely don't want to change your creativity, yet perfecting your work's niche is vital to its success. In marketing, we talk about focused calls to action: What do you want your reader to do with what you've told them? You can pick one thing. Okay, sometimes the situation calls for two CTAs, but let's put constraints on ourselves to see what happens: Pick one thing. Here's how.
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