Consumers are looking to build relationships with brands they trust, and that requires an ongoing conversation -- one that continues on your company blog, in your social feed, over email and beyond.
Many businesses and marketers struggle to keep up with the demand for new content. Outsourcing that content's creation is one solution to continue building customer relationships while keeping your wits about you.
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Having an organized way to keep track of your submissions to literary magazines, agents and writing contests means no oopsies in front of people you admire and greater sanity for yourself.
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Everything that happens to us is public these days, and it has me wanting to know myself at the core, without filtering through how my life will be broadcast and who I am as a writer. Who's the self beneath there? I intend to find out.
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While most of my clients are pinch-myself-fantastic, I've had my share of unpleasant collaborations. Rather than grumbling on sites where others share the dumb, rude, thoughtless sentences their know-nothing clients have uttered, I've tried to make it a learning opportunity to help attract well-meaning, knowledgeable clients moving forward.
That's why I reached out to five established writers and marketers to get their take on what makes for a positive client relationship.
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If you're serious about being a writer, there are no two ways around it: You have to invest in yourself. The good news is that some investments are free (wahoo!) while others will cost you a bit of cash (less-than-wahoo).
Here are my favorite sites, apps and Twitter chats for learning and earning.
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There are fears at every turn in the creative life, fears about identity, money, recognition, misunderstanding. Fears that we're doing it wrong and others are doing it better.
But at what point are you going to embrace the fact that you're a writer, you're established because you say so?
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Part of the work I do to pay the bills (gasp, creative writing pays peanuts?!) is content marketing. This is when I craft website content, blog posts, marketing emails and advertising copy for another company. It's fascinating to tell a brand's story in their own voice, much like we creative writers develop our characters' unique voices.
What I won't do, though, is stick someone else's name onto my product.
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Today, I'm guest-posting at Ivorymix, talking through the eight lessons I've learned for setting goals. It starts with some tough love (I'm no stranger to that) and ends with a celebration. Not bad for a Wednesday, right?
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How in tune are you with what your body wants you to know? You might be ignoring its signals to take a chill pill while you're determined to soldier through, yet you owe yourself the courtesy of listening to your body's needs.
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For those who don't identify as writers, composing a cover letter for a job application can be downright terrifying. It doesn't have to be -- I can help, if you'd like! -- as long as you avoid including these five things.
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